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Ads Workbench blog

Explore the latest insights and dive deep into key aspects of digital marketing and advertising

Zapier vs LeadsBridge: a comprehensive comparison
Insights

Zapier vs LeadsBridge: a comprehensive comparison

Discover the key differences between Zapier and LeadsBridge, and find out which automation tool is best suited for your business needs—whether you're looking for general efficiency or specialized marketing power.

Manolo Pereira
Contributor
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Lead scoring models: what they are and how to build one
Guides
Guides

Lead scoring models: what they are and how to build one

Lead scoring models streamline sales by prioritizing high-potential leads. This guide explains model types, steps for building, and CRM integration advantages for optimal results.

José María Rosales
Customer Success at Ads Workbench
Determining your Facebook ads budget: everything you need to know!
Marketing
Marketing

Determining your Facebook ads budget: everything you need to know!

Setting a strategic Facebook ad budget enhances campaign efficiency and ROI, helping businesses maximize engagement and conversions.

Manolo Pereira
Contributor
Maximizing the benefits of task automation
Insights
Insights

Maximizing the benefits of task automation

Implementing task automation can transform business efficiency by reducing costs, improving accuracy, and freeing teams for strategic tasks that drive growth and innovation.

Javier Pozo
Product Marketing at Ads Workbench
10 LeadsBridge alternatives for smarter lead generation
Insights
Insights

10 LeadsBridge alternatives for smarter lead generation

Explore the best LeadsBridge alternatives for lead generation. From Ads Workbench to Zapier, find tools with advanced features and budget-friendly options.

Luis Pereira
Founder & CEO at Ads Workbench
How to use Google Ads Customer Match: the ultimate guide
Guides
Guides

How to use Google Ads Customer Match: the ultimate guide

Explore ways to leverage Google Ads Customer Match to refine your targeting, boost audience engagement, and maximize the success of your ad campaigns effectively.

Luis Pereira
Founder & CEO at Ads Workbench
Understanding the buyer’s journey: a comprehensive guide
Marketing
Marketing

Understanding the buyer’s journey: a comprehensive guide

Learn the fundamentals of the buyer's journey, a key concept in marketing. This guide explores each phase helping businesses connect effectively with potential customers.

Kyle Rushton McGregor
Contributor
The ultimate guide to installing and understanding Meta Pixel
Guides
Guides

The ultimate guide to installing and understanding Meta Pixel

The Meta Pixel is an essential tool for tracking user interactions and optimizing advertising campaigns. Learn how to install and utilize it effectively.

Luis Pereira
Founder & CEO at Ads Workbench
Understanding lead stages to optimize your sales funnel
Lead generation
Lead generation

Understanding lead stages to optimize your sales funnel

Learn how understanding lead stages within your sales funnel enhances marketing strategies, boosts conversion rates, and optimizes resources for more effective lead management.

Fran Sánchez
Head of Marketing at Ads Workbench
Essential insights into effective lead management strategies
Lead generation
Lead generation

Essential insights into effective lead management strategies

Gain valuable insights into lead management strategies, from capturing and nurturing leads to optimizing advertising budgets and improving the customer journey.

Javier Pozo
Product Marketing at Ads Workbench
Unlocking the advantages of TikTok advertising
Marketing
Marketing

Unlocking the advantages of TikTok advertising

Explore how TikTok advertising helps businesses connect with younger audiences, increase engagement, and leverage advanced targeting features for effective marketing strategies.

Manolo Pereira
Contributor
Maximizing retail sales with effective Google Ads strategies
Marketing
Marketing

Maximizing retail sales with effective Google Ads strategies

Discover how retailers can maximize sales using Google Ads and Shopping Ads, with strategies for targeting, optimization, and driving more traffic to their online stores.

Kyle Rushton McGregor
Contributor
Mastering YouTube SEO: strategies to rank your videos higher on Google and YouTube
Marketing
Marketing

Mastering YouTube SEO: strategies to rank your videos higher on Google and YouTube

Understand essential YouTube SEO strategies, from keyword research to optimizing tags and playlists, to boost your video rankings on both YouTube and Google.

Fran Sánchez
Head of Marketing at Ads Workbench
Proven strategies for optimizing your recruitment funnel
Insights
Insights

Proven strategies for optimizing your recruitment funnel

Apply key strategies to optimize your recruitment funnel, improve candidate quality, and enhance hiring efficiency by leveraging data-driven insights and refining each recruitment phase.

José María Rosales
Customer Success at Ads Workbench
Mastering Facebook lead ads: effective follow-up strategies for success
Lead generation
Lead generation

Mastering Facebook lead ads: effective follow-up strategies for success

Discover key follow-up strategies for Facebook lead ads, from automation to multi-channel engagement, to increase conversions and improve lead quality.

Javier Pozo
Product Marketing at Ads Workbench
Effective car dealership advertising strategies to boost sales
Marketing
Marketing

Effective car dealership advertising strategies to boost sales

Uncover effective advertising strategies for car dealerships, from Facebook ads to email marketing to boost sales.

José María Rosales
Customer Success at Ads Workbench
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