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Ads Workbench blog

Explore the latest insights and dive deep into key aspects of digital marketing and advertising

Zapier vs LeadsBridge: a comprehensive comparison
Insights

Zapier vs LeadsBridge: a comprehensive comparison

Discover the key differences between Zapier and LeadsBridge, and find out which automation tool is best suited for your business needs—whether you're looking for general efficiency or specialized marketing power.

Manolo Pereira
Contributor
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How to set up the Facebook Lead Ads Mailchimp integration with Ads Workbench
Guides
Guides

How to set up the Facebook Lead Ads Mailchimp integration with Ads Workbench

Integrate Facebook Lead Ads with Mailchimp using Ads Workbench to automate real-time lead syncing, streamline management, and enhance email marketing.

Luis Pereira
Founder & CEO at Ads Workbench
Running Facebook ads for digital marketing agencies: a complete guide
Guides
Guides

Running Facebook ads for digital marketing agencies: a complete guide

This guide covers essential strategies for digital marketing agencies running Facebook ads, focusing on automation for results.

Fran Sánchez
Head of Marketing at Ads Workbench
Automating your email marketing workflow
Marketing
Marketing

Automating your email marketing workflow

Email marketing automation enhances engagement and efficiency. This guide outlines key strategies and workflows to streamline email marketing campaigns

Kyle Rushton McGregor
Contributor
Lead scoring models: what they are and how to build one
Guides
Guides

Lead scoring models: what they are and how to build one

Lead scoring models streamline sales by prioritizing high-potential leads. This guide explains model types, steps for building, and CRM integration advantages for optimal results.

José María Rosales
Customer Success at Ads Workbench
Determining your Facebook ads budget: everything you need to know!
Marketing
Marketing

Determining your Facebook ads budget: everything you need to know!

Setting a strategic Facebook ad budget enhances campaign efficiency and ROI, helping businesses maximize engagement and conversions.

Manolo Pereira
Contributor
Maximizing the benefits of task automation
Insights
Insights

Maximizing the benefits of task automation

Implementing task automation can transform business efficiency by reducing costs, improving accuracy, and freeing teams for strategic tasks that drive growth and innovation.

Javier Pozo
Product Marketing at Ads Workbench
10 LeadsBridge alternatives for smarter lead generation
Insights
Insights

10 LeadsBridge alternatives for smarter lead generation

Explore the best LeadsBridge alternatives for lead generation. From Ads Workbench to Zapier, find tools with advanced features and budget-friendly options.

Luis Pereira
Founder & CEO at Ads Workbench
How to download leads from Facebook lead ads
Lead generation
Lead generation

How to download leads from Facebook lead ads

Learn how to efficiently download leads from Facebook Lead Ads, using both manual methods and automated tools like Ads Workbench, to streamline your lead management.

Fran Sánchez
Head of Marketing at Ads Workbench
Guide to Facebook custom audiences: how to reach your ideal customers
Guides
Guides

Guide to Facebook custom audiences: how to reach your ideal customers

Discover how to leverage Facebook custom audiences to target your ideal customers and maximize your Facebook Ads performance.

José María Rosales
Customer Success at Ads Workbench
How to use Google Ads Customer Match: the ultimate guide
Guides
Guides

How to use Google Ads Customer Match: the ultimate guide

Explore ways to leverage Google Ads Customer Match to refine your targeting, boost audience engagement, and maximize the success of your ad campaigns effectively.

Luis Pereira
Founder & CEO at Ads Workbench
Understanding the buyer’s journey: a comprehensive guide
Marketing
Marketing

Understanding the buyer’s journey: a comprehensive guide

Learn the fundamentals of the buyer's journey, a key concept in marketing. This guide explores each phase helping businesses connect effectively with potential customers.

Kyle Rushton McGregor
Contributor
The ultimate guide to installing and understanding Meta Pixel
Guides
Guides

The ultimate guide to installing and understanding Meta Pixel

The Meta Pixel is an essential tool for tracking user interactions and optimizing advertising campaigns. Learn how to install and utilize it effectively.

Luis Pereira
Founder & CEO at Ads Workbench
Understanding lead stages to optimize your sales funnel
Lead generation
Lead generation

Understanding lead stages to optimize your sales funnel

Learn how understanding lead stages within your sales funnel enhances marketing strategies, boosts conversion rates, and optimizes resources for more effective lead management.

Fran Sánchez
Head of Marketing at Ads Workbench
Essential insights into effective lead management strategies
Lead generation
Lead generation

Essential insights into effective lead management strategies

Gain valuable insights into lead management strategies, from capturing and nurturing leads to optimizing advertising budgets and improving the customer journey.

Javier Pozo
Product Marketing at Ads Workbench
Unlocking the advantages of TikTok advertising
Marketing
Marketing

Unlocking the advantages of TikTok advertising

Explore how TikTok advertising helps businesses connect with younger audiences, increase engagement, and leverage advanced targeting features for effective marketing strategies.

Manolo Pereira
Contributor
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