Lead flow destination, so you can automatically synchronize your leads with your MailChimp account.
Audience flow source, so you can refresh and keep your custom audiences updated in autopilot mode using your contacts' data in MailChimp.
But before creating your lead flows or your audience flows, you need to connect your ad accounts and create the integration for your MailChimp account.
Connecting your account
Connecting your MailChimp account with Ads Workbench is really simple. You just need to follow these steps:
Go on the left menu -> Integrations
Click on the button “Create new”
Enter a name for the integration and select “MailChimp” from the Type dropdown list
Click on the button “Authorize”
Ads Workbench will redirect you to the MailChimp authorization login page where you will be able to choose which MailChimp account you want to connect
Finally click on the button “Save”
Creating a lead flow
A lead flow is an automation that allows you to collect the leads coming from a source and send them to multiple destinations.
Once your ad account is connected and your have created the integrations for the systems where the leads will be sent, you can create you lead flow as described in the following video:
Creating an audience flow
An audience flow is an automation that allows you to keep fresh your custom audiences using as an input your subscribers' or contacts' data.
Once your ad account is connected and your have created the integrations for the systems where your contacts' data is stored you can create you audience flow as described in the following video: